Like any smart marketer, you invest in content, and new research shows just how smart that investment is. Consuming a brand’s educational content makes prospective customers 131% more likely to buy.
The study not only shows that content has a major influence on trust and brand affinity, it reveals that its impact increases over time.
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Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
B2B marketers and salespeople say their top priority to drive growth this year is to improve alignment.
Almost one-quarter of major brands are experiencing political polarization, judging by net sentiment in conversations about them.
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Direct mail is also among the most-used and highly-touted advertising channels.
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