Sponsored: Educational Content Makes Consumers 131% More Likely to Buy

August 1, 2017

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | Content Marketing | Cross-Media & Traditional | Sponsored

Like any smart marketer, you invest in content, and new research shows just how smart that investment is. Consuming a brand’s educational content makes prospective customers 131% more likely to buy.

The study not only shows that content has a major influence on trust and brand affinity, it reveals that its impact increases over time.

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