64% of Marketers Don’t Have Enough Resources

September 11, 2017

This article is included in these additional categories:

Business of Marketing | Customer-Centric | Data-driven | Digital | Email | Marketing Budgets | Sponsored | Staffing

[Sponsored] According to Emma’s 2017 Email Marketing Industry Report, 64% of marketers don’t have enough time or personnel to do the marketing they would like.

The report shows that marketers are awash in data (only 16% report identify lack of data as a pain point), but they simply don’t have the resources they need to act on it in strategy ways. So what can marketers do about it?

With new channels seemingly popping up every day, it’s natural for marketers to feel like they have to do it all, all the time. But here’s the thing: Your audience likely isn’t using them. Dive into your customer data and response metrics to learn what channels are most successful for reaching your target audience and focus your efforts there. (Spoiler alert: One of them will likely be email.)

Emma’s report goes on to analyze the goals, concerns, and pressures facing marketers and includes advice and strategies to help them overcome their biggest challenges. Visit myemma.com/report to view the full report.


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