Email Marketing Performance in 2017

November 14, 2017

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer-Centric | Digital | Email | Sponsored

[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of 88 B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email.

In this report — Email Marketing Performance — Return Path shares the opinions these executives on topics including:

  • The most important objectives of an email marketing program
  • The most useful metrics for measuring performance
  • The most effective email marketing tactics for reaching objectives

Read the report today to see how you compare.


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