[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of 88 B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email.
In this report — Email Marketing Performance — Return Path shares the opinions these executives on topics including:
- The most important objectives of an email marketing program
- The most useful metrics for measuring performance
- The most effective email marketing tactics for reaching objectives
Read the report today to see how you compare.