Performance Benchmarks for the Most Popular Email Campaigns

January 16, 2018

This article is included in these additional categories:

Digital | Email | Sponsored

[Sponsored by Return Path] Need some inspiration for your 2018 email marketing goals? Look no further than Return Path’s 2018 Email Marketing Lookbook. In this guide, Return Path highlights certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle, and some brands who have done it right.

Return Path also discusses email program fundamentals that are essential to a successful email program, including:

  • The ten key email marketing campaigns every program needs;
  • The average performance metrics of each campaign; and
  • A best-in-class example of each tactic to inspire your own email marketing program.

As you plan for 2018, don’t leave your email program behind. Check out the lookbook and get inspired!


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