[Sponsored by Return Path] While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages. Mailbox providers then analyze this data and factor it into their inbox placement decisions.
In The Hidden Metrics of Email Deliverability, we detail these “missing metrics” that every marketer should be tracking, including:
- A detailed overview of the hidden metrics and how they are calculated
- The effects each metric has on your email program
- Industry specific rates by quarter for each metric
- Year over year comparison for each industry in each metric
Download the ebook to see how your program compares!