Email Benchmark Report: Maintaining the Holiday Momentum

June 5, 2018

This article is included in these additional categories: Digital | Email | Sponsored

[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing’s newest benchmark report [download page] identifies key findings from Q1 and outlines strategies to maintain the momentum of the holiday season.

Findings include:

  • Average volume of emails sent per engaged subscriber declined by 29.3% quarter-over-quarter (QoQ)
  • The average open rate increased by 5.8% and the average unique click rate rose by 12.1% QoQ
  • The average unsubscribe rate increased by 15.7% QoQ

Click here [download page] to access the report!

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