[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing’s newest benchmark report [download page] identifies key findings from Q1 and outlines strategies to maintain the momentum of the holiday season.
- Average volume of emails sent per engaged subscriber declined by 29.3% quarter-over-quarter (QoQ)
- The average open rate increased by 5.8% and the average unique click rate rose by 12.1% QoQ
- The average unsubscribe rate increased by 15.7% QoQ
Click here [download page] to access the report!