US Ad Spend Falls 15.4% in H109; Only Cable Shows Growth

US advertising spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% -? or $10.3 billion – compared with first two quarters of 2008, according to data released by The Nielsen Company. Cable TV ad spending was the only medium to show growth through the first six months of … Continue reading US Ad Spend Falls 15.4% in H109; Only Cable Shows Growth