Top 100 Global Brands Named

July 31, 2007

This article is included in these additional categories:

Brand Metrics | Out-of-Home | Radio | Television

Coca-Cola yet again led the list of the world’s Top 100 brands, despite a 3% year-over-year decline in “brand value,” according to this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands” (pdf).

According to the rankings: 

  • Microsoft, IBM, GE and Nokia followed the soft-drink giant to constitute the Top 5; Toyota, Intel, McDonald’s, Disney and Mercedes-Benz rounded out the Top 10.

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  • All but three of the Top 10 were US brands; the remaining three are based in Finland, Japan and Germany.
  • Among the Top 10, the brand with the greatest year-over-year increase in brand value was Toyota, growing 15%; meanwhile, Intel’s brand value decreased 4% year over year.
  • But the biggest winner in brand value was No. 20 Google, registering a 44% increase from last year, when it was No. 24.

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  • The biggest loser in brand value was No. 41 Ford, with a 19% decrease from last year, when it was No. 30.

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But there’s hope for staging brand comebacks, as illustrated by several brands that did so in this year’s rankings, according to Business Week:

  • Among them are No. 5 Nokia, which increased its brand value 12%.
  • Others are Nintendo, Audi, Hewlett-Packard, Burberry and Citibank.

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