- Nickelodeon’s Spongebob was the #1 ranked TV show website among broadcast and cable networks. Comedy Central’s South Park was the #2 most visited site, followed by Cartoon Network’s Total Drama Action ranking at #3.
- Moves among the top 25 websites included Food Network Paula’s Home Cooking ranked #10 from #21, A&E Paranormal State ranked #7? from #67, Bravo Top Chef ranked #9 from #20, MTV Jersey Shore ranked #10 from #66, A&E The Jacksons A Family Dynasty ranked #15 from #25 and MSNBC Rachel Maddow Show ranked #25 from #52.
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About 1 in 6 Millennials has used an image search tool in the past month.
An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.