Google, Facebook Most Desired Mobile Apps

January 12, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Mobile Phone | Paid Search | Personalization | Television

When asked which applications they would most like to access from their mobile phones, cellphone buyers in the US and UK chose Google and Facebook as their top two apps, according to? recent survey and report from Strategy Analytics.?

Despite the growing variety of apps available for various mobile phone platforms – from games to flashlights to time-management solutions -? the 2009 survey found that respondents most often? gravitate toward those that are useful and entertaining:

  • ?Google topped the most-wanted list, followed by Facebook. Each of these sites got “very interested” rankings from more than one-third (35%) of respondents.
  • One in three respondents (30%) are “very interested” in Yahoo, MapQuest and YouTube. One-fourth (25%) of respondents are similarly? “very interested” in Weather.com and iTunes.
  • About 20% of respondents are interested in Wikipedia, Yellow Pages, MySpace and Hulu.

? Google vs. Bing; Facebook vs. Twitter

The report also noted that the respondents are considerably more interested in having access to Google compared with Microsoft’s Bing, which debuted in June 2009. On the social networking front, Facebook is considerably more desirable than rivals MySpace and Twitter.

“Personalized content and services are more desirable than access to media brands,” added Paul Brown, senior analyst in the Strategy Analytics User Experience practice. “Yahoo rated highly in both the USA and UK, as did websites MapQuest and Weather.com in the US, and MSN in the UK.”

Same TV Channels as at Home

When it comes to TV channels, the study found that US respondents show strong interest in FOX, Comedy Central and HBO. BBC1 and Sky Movies are the most desired UK channels.

“In terms of television brands, consumers predominantly want access to the same entertainment channels that they watch at home (e.g. Fox, BBC1), rather than news channels and sports dedicated to their mobile devices,” noted Christopher Dodge, user experience analyst at Strategy Analytics.

About the report: The report, “Facebook and Google Most Desired Brands for Mobile,” is available for purchase and? includes a detailed examination of? both the interest in the ability to use various applications from mobile devices.

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