Customer Marketing Is A Key Priority for B2B Marketers This Year
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Share of Ad Spending by Medium – November 2009
January 29, 2010
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Social Media Marketers Challenged to Keep Up-to-Date with Latest Trends, Algorithms
Another survey provides evidence of social media marketers’ shift to short-form video.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
So How Many Millennials Are There in the US, Anyway? (Updated)
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers
The number of sales channels used across the buying journey has doubled since 2016.
4 Points About Marketing-Sales Alignment
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.
These Are the Fastest-Growing Counties in the US
Regional population shifts indicate that the most populous counties are moving to the South and West.
Smart Speaker Penetration Growth Slows
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.