Behind the Curve: Week Ended Feb. 5, 2010

February 5, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Financial Services | Magazines | Promotions, Coupons & Co-op | Retail & E-Commerce | Sports | Television

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

The Nielsen Company and Billboard’s 2009 Canadian Industry Report

Life Insurance Searches in the US Increase 15% in 2009

Consumer Trust in Financial Institutions is Returning

Brands Kick Off CRM at Big Game

Four Ways Marketers Can Regain Consumer Trust

Consumer Income and Saving Growth Outpaces Spending

Clearance, Weather Affect January Chain Store Sales

Magazine Ad Spending Slips Slightly Less in ’10

Customer Retention is the New Acquisition

Hope for Haiti Telecast Reaches 83M Viewers

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CMOs: Tenure Discussion Should be Nuanced

CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.

How Important is The Top Search Result on Google?

Around 1 in 5 searches last year on Google led to a click on the top result.

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.

2023 Started Off with Improved Podcast Ad Performance

Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.

B2B Buyers Report Evaluating More Brands During the Purchase Journey

A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.

Retail Media Budgets Are Growing. Where Are Investments Coming From?

Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.

Insights Professionals Take on More Roles, Report Greater Impact

More insights professionals report leadership in brand management and a direct impact on brand positioning.

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.

In-House Agencies Now “Firmly Entrenched”

Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Publishers and advertisers each see their own solutions as the best to address the cookieless future.

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.

Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

The number of sales channels used across the buying journey has doubled since 2016.

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Behind the Curve: Week Ended Feb. 5, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Financial Services | Magazines | Promotions, Coupons & Co-op | Retail & E-Commerce | Sports | Television

Become a smarter marketer.

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View our privacy policy here

CMOs: Tenure Discussion Should be Nuanced

How Important is The Top Search Result on Google?

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

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Behind the Curve: Week Ended Feb. 5, 2010

This article is included in these additional categories: Analytics, Automated & MarTech | Broadcast & Cable | Financial Services | Magazines | Promotions, Coupons & Co-op | Retail & E-Commerce | Sports | Television

Become a smarter marketer.

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View our privacy policy here

Stay on the cutting edge of marketing.

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Pin It on Pinterest

This article is included in these additional categories:

Analytics, Automated & MarTech | Broadcast & Cable | Financial Services | Magazines | Promotions, Coupons & Co-op | Retail & E-Commerce | Sports | Television