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US internet users watched 32.4 billion videos in January 2010, according to the comScore Video Metrix service.

Google Sites Account for 4 in 10 Online Videos
Google Sites ranking as the top US video property with 12.8 billion videos, or 39.5% of total online videos viewed. YouTube.com accounted for nearly 99% of all videos viewed at the property.

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Hulu ranked second with 903.1 million videos, or 2.8% of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5%) followed by Yahoo Sites with 435.5 million (1.3%), and Viacom Digital with 361.2 million (1.1%).

Google Sites Attract Most Unique Viewers
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.

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Tremor Media Potential Reach Covers Half of Audience
In January 2010, Tremor Media ranked as the top video ad network with a potential reach of 86 million viewers, or 49.6% of the total viewing audience. BBE ranked second with a potential reach of 78.3 million viewers (45.2%), closely followed by Advertising.com Video Network with 77.9 million viewers (45%).

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Other Notable January 2010 Findings

  • The top video ad networks in terms of their actual reach delivered were BrightRoll Video Network with 27.2% penetration of online video viewers, SpotXchange Video Ad Network with 19.8%, and Tremor Media Video Network with 16.6%.
  • 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer).
  • The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer.
  • The duration of the average online video was 4.1 minutes.

Americans Watch 33B Online Videos in Dec. ’09
Americans watched 33.2 billion online videos in December 2009, according to previous data from the comScore Video Metrix service. Nearly 178 million US internet users watched online video during the month. Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.

Google Sites also came out the clear winner in unique online video viewers during December 2009. Out of 178 million viewers, 135.8 million viewers watched an average of 97.5 videos each. In December 2009, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3% of the total viewing audience.

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