Behind the Curve: Week Ended April 9, 2010

April 9, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Brand Metrics | Broadcast & Cable | Financial Services | Food & Restaurants | Media & Entertainment | Mobile Phone | Newspapers | Promotions, Coupons & Co-op | Radio | Retail & E-Commerce | Social Media | Staffing | Technology | Telecom | Television | TV Advertising

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Telepresence Sales Projected to Reach $2.7B by 2015

Display Campaigns Drive as Much as 50% of Retailer Site Traffic

Newspaper Websites Continue to be Most Valued Local Information Sites

Despite Signs of Recovery, Americans Remain in ‘Economic Winter’ With Four in Five Rating the Economy Fair or Poor

Twitter Fuels iPad’s Big Buzz, but Sentiment Generally Neutral

Gun Control Splits America

The Commercials ARE Louder than the Television Shows

How Americans Will Spend Their Tax Refund

Employment Trends Index Suggests Job Stability

Radio Station Groups Report Q4 Losses

Why Is It So Hard to See Who’s What in Facebook Nation?

Twitter as a Predictive Tool

Consumer Credit Backslides

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Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?

Heavy radio listeners are 25% more likely than average to be every consumer influencers.

Marketers Sour on “X”

X’s brand safety risks appear to be a big turnoff for social media buyers and planners.

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets

Identifying and reaching target audiences will maximize ROI, and AI might help with that task.

What’s the Outlook for Media Budgets Next Year?

There’s strong positive momentum for online video ad spending, with social media also forecast for increases.

Most Enterprise Marketers Are Using AI in Their Email Campaigns

AI is being heralded for its potential use in content personalization.

Marketplaces Gain Foothold with US B2B Buyers

Marketplaces are a highly used channel by buyers for both product discovery and purchasing.

US Digital Ad Spend Growth Forecast to Slow This Year

Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Certainly not for the metaverse.

Utilization of MarTech Stack Capabilities Drops Again

The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.

YouTube Continues to Have Strong Appeal with Teens

YouTube is favored more by teen boys than girls, with the opposite true of TikTok.

These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Some 84% believe that every aspect of the customer journey can and should tell the brand story.

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

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