US Ad Spending to Rise 3%

April 16, 2010

US ad spending will rise by 3%, including revenues from the Olympics and spending on elections, to $164.5 billion, according to Magna (via MediaPost).

Magna now expects U.S. advertising growth to average 3.5% through 2015.

Internet, TV Strongest Media

The fastest growth will come from:
–Internet, which will grow 12.8%, with search up 16.8%
–Local television, now expected to grow 16.2%
–Television, which is predicted to jump 10.2%

Print Still to Suffer

Print is expected to continue its decline:

–Magazines will slide 6.9%
–Newspapers will slip another 11%
–Local papers will fall 10%

ZenithOptimedia Still Expects U.S. Drop

Last week, ZenithOptimedia also revised its predictions upward for 2010, but still expects spending in the U.S. to be down this year. The forecaster predicted a 2% drop in US ad spending (up from the 12.9% drop the U.S. saw in 2009).

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This