Young people in the UK spend 34 hours online each week, with 80% of 16-24-year-old Brits logging on to the internet daily, writes PublicTechnology, citing UK-related findings from a Microsoft/MTV study (which MarketingCharts otherwise covered extensively, here).
However, 73% of young Brits have a TV in their room and tend to multitask, watching TV programs while surfing the net and chatting online with friends.
The Circuits of Cool/Digital Playground technology and lifestyle study found that the average 16-24 year old in the UK…
- Has a total of 49 friends, of which 7 are close friends, 26 are acquaintances and 16 are online friends whom they have never met in person
- Has 75 phone numbers in their mobile, but only 14% use it to call friends; most prefer to text or listen to music on their mobile device instead.
- Has 86 buddies on their instant messenger list
- Is a member of up to three social networks and connected to 86 people (56% visit a social networking site every week.