IPTV Video Services Market to Reach $26 Billion in 2011

August 16, 2007

This article is included in these additional categories:

Broadcast & Cable | Data-driven | Media & Entertainment | Personalization | Technology | Telecom | Television

Telcos are turning to internet protocol television (IPTV) to boost revenues as voice communications revenue declines; as a result, the IPTV video services market is forecast to explode by a factor of nearly 34 from 2006 to 2011, writes Twice.com, citing an iSuppli report.

The market for IPTV video services will reach $26.3 billion in 2011, up from $779.2 million in 2006, not including advertising and value-added TV services, according to iSuppli’s “IPTV Content & Services 2007: Telecom Companies Turn up the Heat.”

Moreover, in addition to video services, value-added offerings such as access to digital music, on-demand gaming, data services and home security are expected to total some $1 billion by the end of 2010.

Some other findings from the iSuppli report:

  • North America will account for more than $10 billion in IPTV subscription revenue by 2011.
  • Pay-per-view and video-on-demand services will combine to generate nearly $300 million in revenue in 2007, as many IPTV deployment strategies focus on next-generation video services. Therefore, competition for services is likely to revolve around features and benefits rather than price.
  • Advertising will also be a significant revenue source as IPTV operators leverage behavioral targeting and interactivity to deliver unique value to advertisers. As a result, IPTV-based advertising revenue will surpass $1 billion in 2010.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This