183M in US Watch Online Videos in May ’10

June 24, 2010

About 183 million US internet users watched almost 34 billion online videos in May 2010, according to comScore VideoMetrix data.

YouTube Achieves Record Video Viewership
Online video site YouTube, which is part of the Google Sites family, achieved record viewership of 14.6 billion videos and surpassed an average of 100 videos per user for the first time. Largely driven by YouTube, Google Sites ranked as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. Hulu ranked second with 1.2 billion videos, or 3.5% of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9%), followed by Vevo with 430 million (1.3%) and Viacom Digital with 347 million (1%).


Google Dominates Top Properties by Unique Viewer
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking, taking the third spot with 45.6 million viewers and an average of 9.4 videos per viewer.


Tremor Media Keeps Making Waves
In May 2010, Tremor Media ranked as the top video ad network, maintaining a long-term trend, with a potential reach of 102.8 million viewers, or 56.2%of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3% penetration) followed by YuMe Video Network with 87.5 million viewers (47.8%).


Other Findings

    The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2% penetration of online video viewers, BrightRoll Video Network with 24.4%, and Tremor Media Video Network with 21.2%.

  • 84.8% of the total US internet audience viewed online video.
  • 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
  • The average Hulu viewer watched 27 videos, totaling 2.7 hours of video per viewer.
  • The duration of the average online video was 4.3 minutes.

Americans Watch 30.B Online Videos in April 2010
About 178 million US internet users watched 30.3 billion online videos during April 2010, according to previous comScore Video Metrix data. YouTube accounted for the vast majority of videos viewed at the property. Continuing a long-term trend that shows no signs of stopping or receding, Google Sites ranked as the top video property with 13.1 billion videos, representing 43.2% of all videos viewed.

Hulu ranked second with 958 million videos, or 3.2% of all online videos viewed. Microsoft Sites ranked third with 644 million (2.1%), followed by Viacom Digital with 384 million (1.3%) and Yahoo Sites with 371 million (1.2%).

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