Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
USA Ratings Climb 68% for 2010 World Cup
Fourth of July Holiday Travelers Expected to Increase
Obama at Lowest Approval Ratings
WiFi Adoption in Healthcare Growing 60%
Top 20 Web Properties in Israel
6 Things to Know about Healthcare Coverage
Quarterly Rate of Restaurant Traffic Declines
Explore More Articles.
The focus has shifted from innovation and integration to growth and the customer experience.
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
Sure, home delivery and free shipping are important. What about website search tools?
The pandemic gave a big boost to our appetite for Entertainment content online.
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
More than 7 in 10 aim to increase their digital CX spending this year.
Paid search traffic converts better than organic search and social traffic.
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
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