Drama Beats Reality
Looking at prime time US viewership for ABC, CBS, CW, Fox and NBC between September 2009 and May 2010, Nielsen data indicates general drama shows captured 41% audience share, up slightly from 40% the previous season.
General and participation variety (reality) shows lagged with a 24% audience share, up 14% from 21% during the 2009-2010 season. Sports shows jumped from 8% to 12% share, an impressive 50% growth rate that led all genres, in the same time period.
Conversely, the eighth-ranked feature film genre reported the highest rate of audience share loss, dropping about 67% from 6% to 2%.
Largest Share of Households Owns 4 or More TVs
When US TV households are divided by number of TVs owned, the largest share (31%) owns four or more. The next-most-popular number of TVs to own is two, with 28% of TV households reporting having this number. Only 16% of US TV households have a single TV at home.
There are 115.9 million homes in the US with at least one TV, up slightly less than 1% from 114.9 million in 2009.
Average American Watches 35 Hours of Weekly TV
The average American watches 35:34 (hours/minutes) of TV per week, while kids aged 2-11 watch 25:48 (hours/minutes) of live TV per week. Adults older than 65 watch 48:54 (hours/minutes) of TV per week.
DVR, HDTV Ownership Grows
As of July 2010, more than one-third (37.3%) of US TV households owned a DVR device and more than half (54.2%) owned an HDTV.
TVs Drop in Importance
Consumers are increasingly less likely to consider TV sets as necessities, according to new data from the Pew Social & Demographic Trends Center. Just 42% of Americans say they consider the TV set to be a necessity in 2010. By comparison, this figure was 52% in 2009 and in 2006, it was 64%.