‘Behind the Curve:’ Week Ending Dec. 3, 2010

December 3, 2010

This article is included in these additional categories:

Agency Business | Analytics, Automated & MarTech | Brand Metrics | Broadcast & Cable | Creative & Formats | Data-driven | Europe & Middle East | Financial Services | Global & Regional | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | Men | Mobile Phone | Pharma & Healthcare | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Sports | Staffing | Technology | Telecom | Television | Travel & Hospitality | TV Advertising | Women

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Broadband Revenue Expected to Approach $186 Billion by the End of 2011

More than 1.2 Million Consumers Visited Online Coupon Site RetailMeNot.com on Black Friday 2010

Females More Likely than Males to Buy Online in Latin America

For Many, Home for the Holidays Will Be Last Minute Decision

New TV Comedies Show Uptick in Consumer Engagement

Most Americans Take Doctor’s Advice without 2nd Opinion

Despite Years of Terror Scares, Public Concern Remains Fairly Steady

Obama Approval Almost Unchanged Post-election

UK Internet Users and Usage: Top 2010 Trends

BMW to Make Super Bowl Comeback

What EC5 Google Investigation Could Mean for US Sites

Disney Puts Media Buying Account into Play

Five Mobile Technologies Retailers Should Be Using Now

US Unemployment Rises to 9.8%

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Where Are Millennials Getting Shopping Inspiration These Days?

Celebrities and digital influencers aren’t top sources of shopping inspiration.

Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty

Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker

4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.

Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing

The top money-saving strategy used by consumers is to buy items on sale.

What Makes An Online Review Helpful, and Why Do People Leave Them?

More will review after an excellent than terrible experience, but a significant portion will complain about the latter.

Customer Satisfaction with Online Retail Rises

Users are highly satisfied with the quality and reliability of mobile shopping apps.

B2B CMOs Make Meaningful Shifts in Priorities

The focus has shifted from innovation and integration to growth and the customer experience.

Most People Put A Premium on Brand Image and Responsible Actions

In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.

How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast

Retail media is expected to account for 17.8% share of US digital ad spending in 2024.

When People Talk About Convenience in Online Shopping, What Do They Mean?

Sure, home delivery and free shipping are important. What about website search tools?

We’re Spending Less of Our Online Time with Social Media

The pandemic gave a big boost to our appetite for Entertainment content online.

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.

Marketers Plan Updates to Their Data Strategies

Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.

Here’s How Companies Are Measuring Their Direct Mail ROI

Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.

Large CPG Players Hold Strong in Inflationary Environment

US CPG sales grew by 8.4% last year.

About 1 in 4 American Adults Buys Print Newspapers

Some 37% of adults ages 65 and older say they currently buy physical newspapers.

Gen Z Adults Are Open to Trying New Brands

However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.

E-Commerce Pros Are Failing to Optimize Site Search

Almost two-thirds don’t recommend alternative products when a search returns zero results.

Where Does Marketing Fall in CFOs’ Budget Plans?

Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.

Gen Z Turns to TikTok More Than Other Social Platforms for News

Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.

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