‘Behind the Curve:’ Week Ending Dec. 10, 2010

December 10, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Asia-Pacific | Broadcast & Cable | Creative & Formats | Data-driven | Financial Services | Global & Regional | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | Paid Search | Pharma & Healthcare | PR | Promotions, Coupons & Co-op | Radio | Real Estate | Retail & E-Commerce | Staffing | Technology | Telecom | Television

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

iPad 2 Rumors Abound; Next Generation May Be Available in April

Nearly 50% of Smartphone Owners Use (or Plan to Use) Their Phones for Mobile Shopping

Compete Ranking of Top 50 Web Sites for October 2010 Shows a Top-Five Showdown Is Coming

Chile, Colombia Lead Latin American Internet, Cable Penetration

How Many Marketers Are Using Social Media?

Americans Believe China Has Surpassed the United States in Economic Strength; Back Government Support of Manufacturing to Create U.S. Jobs [pdf]

Despite Changed Environment, American Investors Uphold Strategy

In US, Working Caregivers Face Wellbeing Challenges

How a Speeding Baby Is Helping HP Make Printing Relevant Again

Cooking Up a Hit Show

Dr. Laura Shifts to Satellite Radio

Google Still Touting Contextual Search – Is There an ETA?

Rentals Soar as More People Steer Clear of Homeownership

Mixed Views on Tax Cuts, Support for START and Allowing Gays to Serve Openly

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More Consumers Say They’d Pay A Premium for Trusted Brands

Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.

What Do Agencies See as the Benefits of Dynamic Creative?

There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.

Is Video Content Being Created for All Stages of the Buyer’s Journey?

About half of video content is being created for the top of the funnel, content marketers estimate.

The Benefits of AI Seem Clear to Marketers. What About the Challenges?

The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.

Holiday 2023 Data Hub: Cyber Week Results Recap

Cyber Monday was reportedly the biggest online shopping day ever in the US.

Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming

Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.

How Do B2B SaaS Companies Determine Pricing?

The larger the company’s annual revenue, the more likely it is to use value-based pricing.

How Do Consumers Feel About Twitter’s Rebrand to X?

More consumers have had a negative than positive reaction to the rebrand.

CMOs to Increasingly Prioritize CX and Innovation in the Coming Year

The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.

5 Points About US Podcast Advertising in 2023

Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.

How Are Shoppers Getting to Product Detail Pages?

More than one-quarter report often arriving at product detail pages from social media.

Mobile Banking Apps Grow in Popularity

Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.

Which Video Types Are Proving Effective for Content Marketers?

Social media videos and case studies/customer stories lead the way in perceived effectiveness.

Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market

Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.

The US’ Pay-TV Penetration Rate Continues to Fall

Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.

Where DTC Brands See Opportunities in 2024

DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.

How Are CMOs Chasing Consumers’ Attention?

Investments in live events appear to be growing, while enthusiasm around virtual events is waning.

About Half of Marketing Operations Teams Work Closely with the C-Suite

The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.

B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue

The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced.

The Vast Majority of CMOs Expect Their MarTech Spend to Grow

7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.

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