3 in 4 Connected US Consumers Have High-Speed Web

January 14, 2011

nielsen-emerging-media-devices-jan11.gifThree in four connected US consumers already have high-speed internet, and another 5% will definitely or probably buy it, according to new data from the Nielsen Company. “State of the Media 2010” indicates HDTVs are the next-most-commonly-owned emerging technology device, with 46% of connected consumers owning one and 10% saying they will definitely or probably buy it (this is the highest percentage for “definitely or probably buy” among the connected devices researched).

Other emerging technology devices with a relatively high rate of ownership among connected consumers include digital video recorders (35%) and handheld multimedia devices (20%).

3DTV Purchase Intent Low

nielsen-3dtv-purchasing-plans-jan11.gif3DTV penetration has only reached 2% among North American consumers, with only 3% saying they will definitely purchase a 3DTV and another 3% saying they will probably purchase a 3DTV. In a potentially bad sign for 3DTV manufacturers, six in 10 (59%) North Americans definitely will not purchase a 3DTV and 17% probably won’t purchase one.

Apple iOS Leads US Market Share

nielsen-smartphone-share-jan-2011.JPG“State of the Media 2010” also indicates Apple iOS leads US smartphone market share with 28.6%, slightly ahead of RIM Blackberry (26.1%) and Android (25.8%). However, 40% of those who purchased a smartphone in the past six months chose Android. Among those smartphone owners who download apps, the average number of apps downloaded is 27.

Feature phones still dominate the US cell phone landscape, holding about 70% of the US cell phone market.

Email Leading Use of Mobile Web Time

nielsen-mobile-internet-time-jan11.gifLooking at how US consumers with mobile internet access spend their mobile online time, the study finds email represents a leading 38.5% of time spent. No other activity comes close, with social networking coming in a distant second (10.7%).

Millennial Media: Android Usurps iOS

Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial network used the Android platform, while 32% used iOS. The only other smartphone platform with a substantial share was RIM (16%).

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