Parents Like Internet Less, Regulate Teens’ Media Consumption

October 29, 2007

This article is included in these additional categories: Media & Entertainment | Television | Videogames | Youth & Gen X

Parents are engaged with their children’s media consumption – that is, they regulate it – and they have less-positive views of the internet today than they did in 2004, according to data issued by the Pew Internet and American Life Project.


Shortcuts to charts/tables referenced in this article:

  1. Attitudes of teenagers’ parents toward the internet
  2. How parents regulate teens’ media content, use time
  3. Gadget ownership within households with teens

Among the findings of the study (pdf):Some 59% of parents say the internet has been a good thing for their children, down from 67% in 2004, whereas those who say it has had no effect of have no opinion on the matter has gone up five point, from 25% to 30%.

pew-teen-parent-attitudes-toward-internet.jpg

Most parents check up on their teens’ internet use: 65% say that they check to see what websites their teenagers visit.

Even more parents have rules about media consumption (TV, internet, videogames): Two-thirds have some sort of rule about their teenage children’s media use.

pew-teen-parent-media-regulation-content-duration.jpg

Most parents also say digital technology makes their lives easier, but their children are even more positive: 88% of teens report that information and communication devices make their lives easier, compared with 69% of their parents.

Some 93% of youth are online and 94% of their parents are online. Overall, 87% of parents who have a child ages 12-17 use the internet, up from 80% in the 2004 survey.

pew-teen-parent-household-gadget-owndership.jpg

Most parents (64%) and teens (60%) say they own two or three gadgets. Family members living in the same household also tend to own the same number of gadgets – but often not the same type of devices.

About the study: This report draws on the “Parents & Teens 2006 Survey” sponsored by the Pew Internet & American Life Project, which obtained telephone interviews with a nationally representative call-back sample of 935 teens age 12-17 and their parents living in continental United States telephone households. The telephone sample was pulled from previous Pew Internet Project surveys fielded in 2004, 2005 and 2006. Households with a child age 18 or younger were called back and screened to find 12-17-year-olds. The survey was conducted by Princeton Survey Research Associates International.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This