10-Year Cable TV Industry Outlook: Digital Video to Generate Growth

November 2, 2007

This article is included in these additional categories:

Broadcast & Cable | Media & Entertainment | Telecom | Television

Overall residential cable revenue will top $121 billion by 2017, a 77% increase from the 2006 levels of $68.6 billion, according to the recently released “Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams” by SNL Kagan.

SNL Kagan forecasts that residential revenue per subscriber will increase to an average of $143 per month by 2017, a 64% increase from 2006’s $87.48.

In the previous decade, cable more than doubled monthly revenue per subscriber, from $32.77 in 1995 to $79.65 in 2005, according to the report.

The addition of commercial services and other incremental revenue are expected to push the total revenue mark to $109 million annually by 2011 and $138 million by 2017. That’s up from $72 million in 2006.

The revenue gains are expected despite anticipated declines in cable’s domestic video market share in the increasingly competitive multichannel space.

“The cable industry’s growth prospects are going to depend on selling more services to existing customers rather than on significantly adding to basic subscriptions,” said senior analyst Ian Olgeirson.

Advanced services on the digital video and IP platforms are expected to fuel growth. Digital video subscriptions are expected to jump to 56 million by 2011.

The rise of digital penetrations above 80% of basic subscribers will open the door for additional video-on-demand, DVR, HD and other interactive services, according to SNL Kagan.

About the report: “Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams” compiles SNL Kagan’s cable forecasts in one place. The report contains analysis of core video, data, and telephony services. It includes the outlook for the commercial services sector and an examination of the impact of churn; it also examines the competitive landscape for cable, satellite and emerging telco video operators.


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