Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
Two-Thirds of SMBs Said to Suffer from “App Sprawl”
About half of the apps that SMBs are using for marketing purposes are redundant, by performing identical or overlapping functions.