YouTube Leads US Online Video Market with 28% Market Share

December 3, 2007

This article is included in these additional categories:

Media & Entertainment | Television

Nearly 75% of US internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video Metrix. Google Sites, including YouTube, topped the rankings in both number of video viewers and videos viewed.

Americans viewed more than 9 billion videos online in Sept., with Google Sites accounting for 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of them at (27.6%):


Fox Interactive Media ranked second with 387 million (4.2%), followed by Yahoo Sites with 381 million (4.1%) and Viacom Digital with 304 million (3.3%).

In total, nearly 136 million Americans, or approximately three in four US internet users, viewed online video in September:


Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo Sites with 39.6 million.

Other notable findings from September:

  • Nearly 70 million people viewed more than 2.5 billion videos on
  • More than 38 million people viewed approximately 360 million videos on
  • MySpace TV accounted for 766,000 viewers and 1.1 million videos.
  • Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 68 videos, or more than two per day.

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