Top 10 Broadcast TV Engagement, Week of Dec 31, 2012-Jan 6, 2013

January 17, 2013

This article is included in these additional categories:

Broadcast & Cable | Television

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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Top 10 Broadcast TV Engagement, Week of Dec 31, 2012-Jan 6, 2013

This article is included in these additional categories:

Broadcast & Cable | Television

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4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

Improved B2B Marketing and Sales Alignment Bodes Well for Growth

TV Viewers Continue to Prefer Ad-Supported Platforms

Growth of Commercial MarTech Use Spurs More Replacements

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Top 10 Broadcast TV Engagement, Week of Dec 31, 2012-Jan 6, 2013

This article is included in these additional categories: Broadcast & Cable | Television

Become a smarter marketer.

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View our privacy policy here

Stay on the cutting edge of marketing.

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Pin It on Pinterest

This article is included in these additional categories:

Broadcast & Cable | Television