Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study, scheduled for release Monday.
Last year’s survey had found that 76% of marketers planned to increase their online budgets this year.
Among the online areas that will see increases next year are website development (cited by 74% of marketers); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%).
Other findings:
- Event marketing will also get a boost: nearly 50% of marketers said they are planning a budget increase, compared with 44% last year.
- In 2008 direct mail is expected to continue to grow: 40% of respondents are planning to increase their direct budgets next year, down slightly from 50% last year.
- Increases in print budgets will also be down: nearly 28% of marketers expect to increase their print spending, compared with nearly 34% last year.
- Some 69% of marketers plan to launch new ad campaigns in 2008.
- 36% plan to hire additional staff.
Additional survey results are scheduled for publication in BtoB and BtoBonline.com on Dec. 10.
