Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.