Irrelevant Pop-Up Ads A Major Irritant to Consumers

April 8, 2013

This article is included in these additional categories:

Digital | Email | Men | Privacy & Security | Television | Women

InsightsOne-Annoying-Ad-Types-Apr2013A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from deceased African leaders who have left them money (64%). Clearly, the light-hearted survey had a fairly loose definition of the term “advertising.” Nevertheless, the results do suggest that relevance matters: 58% said they are annoyed by ads for products and services they do not need.

Overall, 91% of respondents claim to see annoying ads, most often on TV (60%), in emails or sidebar ads (55%), and on websites (52%), a result that possibly just aligns with where they most often notice ads.

88% of respondents said  they’ve been inundated with “online ad spam” and 9 in 10 respondents say they take action in response. Such actions range from unsubscribing from future emails (60%) to leaving a website (36%), stopping use of the product advertised (14%) and completely boycotting the company doing the advertising (13%). Men turned out to be more likely than women to take some actions, such as stopping use of the product (17% vs. 11%) and boycotting the company (16% vs. 10%).

About the Data: The survey was conducted online within the United States by Harris Interactive on behalf of InsightsOne from February 27-March 1, 2013 among 2,111 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This