Most cable TV viewers – 76% – selected both Comedy Central and Discovery Channel as the “most entertaining” among basic cable networks, according to a Beta Research study of brand identity, writes the Associated Press.
Animal Planet, cited by 74%, was the third most entertaining channel; Disney Channel, National Geographic Channel (NGC), Cartoon Network, the Sci-Fi Channel, Food and game network GSN were also among those designated the most entertaining.
The most viewers selected Discovery as their “favorite” channel, followed by Food, History, HGTV, NGC, Sci Fi, TLC, Speed Channel, Animal Planet and Discovery Health Channel, according to the study.
Viewers are most likely to buy from the sponsors of Food Network (cited by 26% of viewers) and Home & Garden (21%).
Networks with 55 million or more subscribers were included in the study, which gathered information from an online panel of nearly 4,100 cable subscribers.Â