“TV Everywhere” Not Often Deployed, but Valued by Subscribers

June 13, 2013

This article is included in these additional categories:

Broadcast & Cable | Customer Service & Experience | Mobile Phone | Television

EPIX-TV-Everywhere-and-Pay-TV-Value-June2013“TV Everywhere” (TVE) services aren’t yet being used much by consumers, and that may be the result of low deployment, which has yet to reach 50% of America’s multichannel TV subscribers, according to recent study results from The Diffusion Group (TDG). Despite its growing pains, TVE could find a willing customer base: new data from EPIX suggests that the more screens subscribers watch content on, the more value they attach to their pay TV service. That’s important for an industry that suffers from chronically low customer satisfaction ratings.

Indeed, according to the EPIX survey results, among subscribers who view content only on their TV, just 48% feel that they are getting “excellent” or “good” value from their pay TV subscription. But among those who watch on TV and 3 additional devices, that figure jumps to 71%, while it increases again to 88% among those who watch on TV and 4 additional devices.

The researcher found similar results when surveying its own customer base: 94% of subscribers who accessed the network’s content on 4 or more devices reported being satisfied with their service, compared to 80% watching on 2-3 devices and 62% watching only on TV.

About the Data: The study was conducted online in March 2013 by Hub Entertainment Research, which surveyed 1,936 TV viewers aged 16-64 nationwide who have broadband access at home.

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