Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi

February 4, 2008

This article is included in these additional categories:

Agency Business | Brand Metrics | Media & Entertainment | Social Media | Television

Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):


The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:


Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:


Advertiser buzz increase or decrease from before game compared to during and after the game:


See more Super Bowl ad coverage by Adrants.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This