Super Bowl Advertiser Blog Buzz Volume Highest for Pepsi

February 4, 2008

This article is included in these additional categories:

Agency Business | Brand Metrics | Media & Entertainment | Social Media | Television

Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings:

Pepsi had the most share of voice in blog posts during and after the Super Bowl (including the Sobe spot):

collective-intellect-super-bowl-ads-pepsi-blog-buzz.jpg

The eTrade baby commercials produced the most positive sentiment across dot-com advertisers:

collective-intellect-super-bowl-ads-dot-com-advertiser-blog-buzz.jpg

Hershey’s Ice Breaker commercial had negative sentiment overall, while Planter’s nut perfume spot was positive:

collective-intellect-super-bowl-ads-sentiment-buzz.jpg

Advertiser buzz increase or decrease from before game compared to during and after the game:

collective-intellect-super-bowl-ads-buzz-level-before-vs-after-game.jpg

See more Super Bowl ad coverage by Adrants.

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