US internet users watched more than 10 billion videos online in December 2007, according to comScore‘s Video Metrix, which reported that the month was the heaviest in viewingÂ since it began tracking online video consumption.
Top-ranked video property Google Sites (including YouTube) extended video market share gains and now account for nearly one out of three videos viewed online, comScore said.
Below are additional findings from comScore’s December report.
Google extended its lead in online video market share:
- Google Sites accounted for 3.3 billion videos viewed (32.6% share of videos) in December, gaining 1.3 share points from the previous month.
- YouTube.com accounted for more than 97% of all videos viewed at Google Sites.
- Fox Interactive Media ranked second with 358 million (3.5%).
- Yahoo Sites followed with 340 million (3.4%), as did Viacom Digital with 238 million (2.3%).
Nearly 141 million Americans viewed online video in December (also see related graph: “Top 10 US Online Video Properties – December 2007“):
- Google Sites also captured the largest online video audience with 79 million unique viewers.
- Fox Interactive Media followed with 43.9 million and Yahoo Sites with 38.2 million.
Other notable findings for December 2007:
- 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
- 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
- Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month – a 34% gain since the beginning of 2007.
- The average online video duration was 2.8 minutes.
- The average online video viewer consumed 72 videos.
“With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content,” said Erin Hunter, comScore EVP of media and entertainment. “It appears that online video is stepping in to help fill that void.”