Only 1 in 3 Under-35 Broadband Users Say They Get All Their TV the Traditional Way

August 6, 2013

This article is included in these additional categories:

Broadcast & Cable | Mobile Phone | Television | Youth & Gen X

FTTHCouncil-Broadband-Subscribers-TV-Viewing-Sources-Aug20132 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications (some ranked here), per survey results released by the Fiber to the Home (FTTH) Council Americas. Among the under-35 crowd, about 1 in 8 said they’re getting all of their TV and movie programming online, forgoing any broadcast or cable programming. The 12.2% of under-35-year-old broadband users claiming OTT-only viewing is remarkably close to recent survey results released by Pivot.

The FTTH Council study shows that the under-35 demographic is far less reliant on traditional TV than survey respondents overall, of whom roughly 3 in 5 watch traditional TV only. Indeed, while 1 in 5 respondents aged under 35 claimed to watch most (66%+) or all of their TV and movie programming using online services and other mobile applications, the corresponding proportion among the survey population as a whole was just 7.8%.

Interestingly, while 68% of OTT-only respondents aged over 35 previously purchased programming from a cable or satellite TV provider, only 47% of OTT-only respondents under 35 concurred. That suggests that many youth are not even cutting the cord – they simply never had pay-TV to begin with.

In other survey results, 34% of broadband users said they own both a smartphone and a tablet. These respondents indicated that they use a second screen about 47% of the time that they’re watching TV on a traditional set.

About the Data: The data is based on a survey of 2,000 US and Canadian subscribers to fixed broadband services, conducted by RVA LLC.


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