Select Page

FTTHCouncil-Broadband-Subscribers-TV-Viewing-Sources-Aug20132 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications (some ranked here), per survey results released by the Fiber to the Home (FTTH) Council Americas. Among the under-35 crowd, about 1 in 8 said they’re getting all of their TV and movie programming online, forgoing any broadcast or cable programming. The 12.2% of under-35-year-old broadband users claiming OTT-only viewing is remarkably close to recent survey results released by Pivot.

The FTTH Council study shows that the under-35 demographic is far less reliant on traditional TV than survey respondents overall, of whom roughly 3 in 5 watch traditional TV only. Indeed, while 1 in 5 respondents aged under 35 claimed to watch most (66%+) or all of their TV and movie programming using online services and other mobile applications, the corresponding proportion among the survey population as a whole was just 7.8%.

Interestingly, while 68% of OTT-only respondents aged over 35 previously purchased programming from a cable or satellite TV provider, only 47% of OTT-only respondents under 35 concurred. That suggests that many youth are not even cutting the cord – they simply never had pay-TV to begin with.

In other survey results, 34% of broadband users said they own both a smartphone and a tablet. These respondents indicated that they use a second screen about 47% of the time that they’re watching TV on a traditional set.

About the Data: The data is based on a survey of 2,000 US and Canadian subscribers to fixed broadband services, conducted by RVA LLC.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This