1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video

TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email, social networking, internet browsing): more video. According to a new study [pdf] from Ericsson ConsumerLab, 1 in every 4 TV viewers surveyed across … Continue reading 1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video