Obama Leads in Ohio and Texas TV Advertising

February 29, 2008

This article is included in these additional categories:

African-American | Television | Women

Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company.

Between January 1 and February 24, Democrats Obama and Hillary Clinton and Republican John McCain placed 6,499 television advertising spots in Ohio, according to advertising intelligence service Nielsen Monitor-Plus.

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During the same time period, Obama and Clinton placed a total of 11,150 television spots in Texas. McCain did not run television ads in Texas during January and February.

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Although his television spots ran only in February, Obama’s advertising far outpaced Clinton’s and McCain’s in both Ohio and Texas: His spots account for 63% of the 6,499 presidential campaign advertisements that have aired on television in Ohio since the start of the new year.

In Texas, Obama ran an even larger number of television spots – but because Clinton also increased her advertising, Obama’s spots accounted for just 59% of the 11,150 televised presidential campaign spots that aired there during January and February.

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