Obama Leads in Ohio and Texas TV Advertising

February 29, 2008

This article is included in these additional categories:

African-American | Television | Women

Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company.

Between January 1 and February 24, Democrats Obama and Hillary Clinton and Republican John McCain placed 6,499 television advertising spots in Ohio, according to advertising intelligence service Nielsen Monitor-Plus.


During the same time period, Obama and Clinton placed a total of 11,150 television spots in Texas. McCain did not run television ads in Texas during January and February.


Although his television spots ran only in February, Obama’s advertising far outpaced Clinton’s and McCain’s in both Ohio and Texas: His spots account for 63% of the 6,499 presidential campaign advertisements that have aired on television in Ohio since the start of the new year.

In Texas, Obama ran an even larger number of television spots – but because Clinton also increased her advertising, Obama’s spots accounted for just 59% of the 11,150 televised presidential campaign spots that aired there during January and February.

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