SNF Still Carries Easily The Highest Primetime Broadcast TV Spot Price Tag

October 15, 2013

This article is included in these additional categories:

Broadcast & Cable | Television | TV Advertising

Adweek-Highest-Priced-Primetime-Broadcast-TV-Programs-Oct2013How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media buyers. “Sunday Night Football” (SNF) has been the most expensive for at least a couple of years (see here and here), and the price tag keeps going up. Following SNF is CBS’ “The Big Bang Theory,” which now draws $326,260 per 30-second spot, an 18% jump from last year’s $275,573.

The CBS hit ranks ahead of NBC’s “The Voice” ($264,575 for the Monday night broadcast), ABC’s “Modern Family” ($257,435) and Fox’s “The Simpsons” ($256,963) in terms of pricing.

Other findings from the survey include:

  • At “just” $139,120 per spot, Fox’s “Sleepy Hollow” being dubbed the biggest bargain by Adweek, given the 25.1 million viewers its premiere boasted;
  • Among new series, CBS’s premieres averaging the highest price tags, led by “The Crazy Ones” ($175,200), which is the priciest new comedy;
  • NBC’s “The Blacklist” being the most expensive new series to advertise during, at $198,667 a pop; and
  • A lack of competition in the singing competitions: “The Voice” ($264,575) on Monday easily bests “The X-Factor” on Wednesday ($112,675), not surprising given their ratings differences.

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