Top TV Multitasking Activities, by Generation

April 3, 2014

This article is included in these additional categories:

Boomers & Older | Email | Mobile Phone | Social Media | Social TV & Multi-Screening | Tablet | Television | Videogames | Youth & Gen X

Deloitte-TV-Multitasking-Behavior-by-Generation-Apr2014

    Source: Deloitte

      Notes: Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year. Almost half of Millennials this year say they use a social network while watching TV.

        About the Data: Based on an online survey of 2,075 US consumers aged 14 and older, fielded by an independent research firm from November 11, 2013 to December 5, 2013.

          Related: Multi-Screening in the US: The How and Why

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