TV Content Viewers Claim One-Fifth of Viewing Time is Spent Streaming

April 14, 2014

Horowitz-TV-Content-Viewing-Alternative-Platforms-2012-2014-Apr2014

    Source: Horowitz Associates

      Notes: The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%). The report finds that more than 6 in 10 TV content viewers either own a smart TV or are able to stream content to their TV. Respondents streaming broadband content to their TV claim to be spending 30% of their viewing time doing so. Meanwhile, a new report from The Diffusion Group forecasts legacy TV to decline from 90% of all video viewed last year to about two-thirds in 2020.

        About the Data: Based on 1,200 interviews (723 phone/477 online) fielded nationally in January 2014 among heads of households (18+) who watch any kind of TV content.

          Related: Youth Say OTT Video Challenges Live TV in Weekly Consumption

          Explore More Articles.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This