For site rankings by number of videos viewed (rather than number of viewers), see related story: “10 Billion Online Videos Viewed in February – Up 66% in One Year.”
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video.
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Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.
By contrast, they’re more interested in ads that provide product information and discounts.
Prime Video and Hulu seem to be on the ascent.
Only about one-third consider company PR pros to be credible sources for their reporting.
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Community or networking events along with brand pop-up events are favored in both the US and UK.
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Per-person spending is expected to be $177.06, down about $15 from last year.
But shared posts have the biggest impact on consideration behavior.
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
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