Users Say “TV Everywhere” Drives Provider Loyalty, Increases Overall TV Consumption

May 23, 2014

This article is included in these additional categories:

Mobile Phone | Pay-TV & Cord-Cutting | Social TV & Multi-Screening | Tablet | Television | Video

Source: Viacom

Notes: TV Everywhere (TVE) doesn’t cannibalize viewing from regular TV, say respondents to online surveys conducted among 1,300 Viacom viewers aged 13-49 and more than 600 children aged 2-12. Almost two-thirds of respondents report watching more TV overall since they began using TVE applications. Virtually all of the users surveyed report that TVE adds value to their pay-TV subscription (a boost for providers given chronically low customer satisfaction ratings), including two-thirds saying it adds “a lot” of value.

More than 9 in 10 say they’re more likely to stay with their provider due to TVE, and 68% have a more positive impression of networks that offer TVE.

Related: “TV Everywhere” Moving the Needle in Pay-TV Satisfaction

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