Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended April 19, 2008 (Sunday – Saturday) from the Hitwise sample of 10 million US internet users.
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Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.