Digital Media Players’ Threat to Regular TV Viewing

December 2, 2014

This article is included in these additional categories:

Television | TV Audiences & Consumption | Video

GfK-Digital-Media-Players-TV-Movie-Viewing-Dec2014Source: GfK

    Notes: 19% of US households this year own a digital media player such as Apple TV or Roku, representing a significant step up from 12% penetration last year, per GfK. Interestingly, Roku and Apple TV device users are as likely to say they use those devices in addition to regular broadcasts as they do as a replacement for regular TV, while Chromecast users are more likely to use them as additive (50%) rather than replacements (31%). It’s also worth noting that Apple TV and Roku users say their devices are their first considered viewing source when watching TV/movies in the evening, ahead of live TV, a fairly significant result.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: The data is based on a survey of 532 adults age 18+ who own Roku, Chromecast or Apple TV digital media player(s). Respondents could take the survey for multiple devices. Interviews collected per device: Roku (238 active); Chromecast (122 active); Apple TV (204 active).

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This