UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2% from 2006, and compared with annual growth of just 0.7% in 2006 according to (pdf) figures recently published in the Advertising Association‘s Advertising Statistics Yearbook 2008.
The press remains the largest medium, attracting 40% of all advertising expenditure. TV follows with 24%, while internet is the third largest medium accounting for nearly 16% of expenditure.
The fastest-growing media in 2007 were internet (39.5%), cinema (10.1%) and outdoor and transport (4.6%). Cinema benefited from increased admissions due to a strong film lineup, while expenditure on outdoor was boosted by the ongoing digitization of the medium.
Note: The Advertising Association’s ad-spend figures include ad production costs. The Advertising Statistics Yearbook 2008 is available exclusively from The World Advertising Research Center (WARC). Alongside estimates of media expenditure, the 2008 edition of the Advertising Statistics Yearbook includes estimates of expenditure on other marketing disciplines, including direct marketing, sales promotion, events, PR and market research.
