US internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone accounting for more than 4 billion of that total, and the top 10 comprising 55% of the total, according to data from the comScore Video Metrix service.
Top 10 Video Properties (by No. of Videos Viewed)
In April, Google Sites once again ranked as the top US video property, with more than 4.1 billion videos viewed (38% share of all videos), as YouTube.com accounted for 98% of all videos viewed at the property.
Fox Interactive Media ranked second with 558 million videos (5.1%), followed by Yahoo Sites with 352 million (3.2%) and Microsoft Sites with 268 million (2.4%).
The top 10 sites by number of videos viewed accounted for 55.2% of all online videos viewed in April.
Videos per Viewer
Nearly 135 million US internet users watched an average of 82 videos per viewer in April:
Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person.
Fox Interactive attracted the second most viewers (52 million), followed by Yahoo Sites (37.3 million) and Microsoft Sites (29.9 million).
Other Notable Findings from April 2008
- 71% of the total US internet audience viewed online video.
- The average online video viewer watched 228 minutes of video.
- 18-34-year-olds were the heaviest viewing segment, watching an average of 287 minutes per viewer.
- 82.1 million viewers watched 4.1 billion videos on YouTube.com (49.8 videos per viewer).
- 46 million viewers watched 481 million videos on MySpace.com (10.4 videos per viewer).
The average online video duration was 2.8 minutes.