While the majority of consumers who watch online video today do so on a PC, the ultimate destination for much of this content will be the TV, and a minority of consumers are already using gaming consoles to do just that.
“The biggest challenge for online video providers and consumer platform companies today is bridging to the TV,” said ABI Research director Michael Wolf.
Â The firm estimates that “over-the-top internet video-to-TV” solutions will deliver $1.5 billion in service revenue by 2012, ABI said.
A recent ABI Research study – “Over-the-Top Internet Video to the TV” – found that 12% of online consumers have purchased some form of video content delivered over the internet.
Of those consumers, the vast majority (71%) watched this video on their PCs, while another 16% watched it on a TV using a burned DVD.
Another 8% among those who purchased video content watched it using a gaming console as their video playback device.