Connected TV Owners’ Interest in TV Commerce Activities

March 4, 2015

This article is included in these additional categories:

Boomers & Older | Non-mobile Connected Devices | Retail & E-Commerce | Television | Youth & Gen X

DeliveryAgentNielsen-Interest-in-TV-Commerce-Activities-Mar2015Source: Delivery Agent / Nielsen

    Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them. The survey separately found that, while watching TV programs, more than 6 in 10 18-34-year-olds would be interested in getting information about new products featured in the programs. While there wasn’t much generational difference in interest in TV commerce activities while watching TV ads, older respondents were less likely than their younger counterparts to want to engage during TV programs. It’s worth noting that Delivery Agent is in the business of “turning viewers into customers.” The results are worth considering in light of the relative interest in the various TV commerce activities demonstrated as well as the similarities and differences in interest when sorting by age group.

      Related: 3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020

        About the Data: The research was carried out by Nielsen among 1,623 U.S. adults (18+) who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet.

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